Download Books, Bytes and Business: The Promise of Digital Publishing by Bill Martin,Xuemei Tian PDF

By Bill Martin,Xuemei Tian

How are companies responding to worldwide alterations in markets pushed via adjustments in expertise? regardless of the undefined, the traits are prevalent: globalization and the increase of commercial conglomerates, mergers and acquisitions, the networking of companies and markets, outsourcing and shifts within the distribution of assets and creation, all mirrored within the emergence of recent avid gamers, new services and products and new different types of competition.

As arguably the 1st knowledge-based company, ebook publishing offers a great environment for the learn of problem and chance. The is at present experiencing fierce degrees of pageant, severe monetary pressures, restructuring and the specter of technology-induced obsolescence. additional to those are the demanding situations posed via new and power entrants to the marketplace, the emergence of latest services, new methods of doing company, together with buying and selling in digital markets, and the vulnerability of conventional company types. The suitability of ebook publishing as a context for getting to know the emergence of knowledge-based enterprise turns into all too apparent.

Through combining fundamental learn with secondary research drawn from the suitable literatures, Books, Bytes and enterprise is either a readable and informative account of industrial within the knowledge-based economy.

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