By Simon P. Anderson,Joel Waldfogel,David Stromberg
Handbook of Media Economics offers worthwhile details on a distinct box that has its personal theories, proof, and regulations. figuring out the media is critical for society, and whereas new applied sciences are changing the media, also they are affecting our figuring out in their economics. Chapters span the massive scope of media economics, at the same time supplying in-depth research of specific issues, together with the economics of why media are very important, how media paintings (including financing resources, institutional settings, and regulation), what determines media content material (including media bias), and the consequences of recent applied sciences. The volumes offer a strong creation for these attracted to beginning learn in media economics.
- Helps educational and non-academic economists comprehend contemporary swift alterations in theoretical and empirical advances, in structural empirical equipment, and within the media industry's reference to the democratic process
- Presents the single distinct precis of media economics that emphasizes political economic system, merger coverage, and festival policy
- Pays specific realization to the industrial impacts of the net, together with advancements in social media, user-generated content material, and ads, in addition to the Internet's results on newspapers, radio, and television
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